Leveraging of the intellectual property assets is similar to the Archimedes’ law “give me a lever and a place to stand and I will move the Earth”. It is this particular competitive advantage provided by an asset owned intellectual property. On the other hand, commercialization of intellectual property assets is an art and process that requires design thinking, associational thinking, connecting targets, expertise and a multi-dimensional experience.
At EXINN we say, to innovate on innovation, from challenge to opportunity. Finding uncommon and unexplored ways on how to penetrate the market up to the end-user/customer.
In general terms this process includes, but is not limited to IP asset evaluation, IP landscape, due diligence, licensing studies scenarios in/cross/out, technology transfer process, commercialization process, product design & development, product manufacturing, branding, product launch, infringement process, invalidity studies and product infringement.
